Sustainability
In the face of mounting challenges farmers are hard at work feeding our growing world. They remain dedicated to nurturing both communities and the land. Our vision is a future where technology and decades of experience can open up new possibilities for farmers, communities and the planet to thrive.
Developing smart farming solutions
We partner with farmers to explore sustainable agriculture practices and provide innovative, pragmatic tools and technologies that are adaptable across mixed fleets. These solutions equip farmers to make better-informed growing decisions and effectively execute in the field, leading to more positive outcomes for farmers, our planet and society.
Precision through the crop cycle
Our precision ag innovations are developed to give farmers more control in an uncontrolled environment to maximise efficiency, effectiveness and yields. In 2024 we significantly expanded our focus in this area, launching our new precision ag portfolio, PTx. This is our latest step to grow a suite of precise — and increasingly automated and connected — mixed-fleet solutions that empower farmers to enhance performance while avoiding guesswork and waste.
Value through remanufacturing
Our teams have been remanufacturing engines and components toward a circular economy for more than 30 years. Today, many of our major tractor components, including engines, hydraulics and electronics, can be remanufactured and restored to a like-new state. The process delivers a range of benefits to farmers. It also aligns with our sustainability commitment by reducing operational water, energy and resource usage and preventing waste.
Expanding connectivity
By embracing connectivity and automation, we are helping farmers put their hard work, equipment and depth of knowledge to best use. We are innovating digital solutions that are intuitive and adaptable across farmers’ mixed fleets. These tools can help farmers make better-informed decisions, supercharge productivity and focus on high-value tasks.